Michelle Snyder is the Chief Marketing Officer of the U.S. retail business at Brookfield Properties, where she leads the company’s efforts to elevate brand awareness and engagement among key audiences, including tenants and consumers. Michelle oversees a talented team of professionals, focused on everything from creative design to public relations, property and tenant marketing, internal communications and more. Beyond her U.S. responsibilities, Michelle also manages the global Brookfield Properties brand, collaborating with international leaders to ensure a unified and impactful brand narrative.
Prior to joining Brookfield Properties in 2014, Michelle served as the head of consumer insights at Mars Wrigley Confectionery, where she honed her expertise in consumer behavior and data analytics.
She holds a bachelor’s degree in marketing from Louisiana State University and an MBA in international marketing from the Thunderbird School of Global Management.