Case studies

A radiant celebration of unity and love

October 16, 2024

Large pride flag held by individuals during a pride march
2024 Pride March - India

The second annual Pride March turned Mumbai, Delhi, and Bengaluru into hubs of LGBTQ+ celebration. This was no ordinary event — over 1,100 enthusiastic participants from 45+ companies joined forces with the NGO Pride Circle, creating an unforgettable experience. Held in June under the banner of “We see you, we hear you, we celebrate you”, the Pride March spread the message of inclusivity.

Four individuals, each holding pride flags at the beginning of the pride march
2024 Pride March - India

Mumbai’s Downtown Powai kicked off the festivities with high energy. Despite the rain, over 350 revelers from tenant companies such as TIAA, Nomura, and HDFC Life Securities marched not once but twice. Their spirit was infectious.

Next, Bengaluru’s Ecoworld took the spotlight. The campus was turned into a canvas of acceptance, with participants channeled their creativity into creating artworks celebrating love in all forms.

Several individuals standing in front of a pride backdrop for a photo
2024 Pride March - India

The grand finale, at Gurugram’s Candor TechSpace, Sector 48, was nothing short of spectacular. Over 500 participants from Wipro, NatWest, and NTT Data came out to support the LGBTQ+ community. Corporate leaders from these firms jumped into the celebrations with gusto.

Several individuals marching and playing instruments
2024 Pride March - India

The events featured an array of interesting activities. Charismatic emcees kept the crowds engaged, while rainbow-hued marches painted the campuses with bold, proud colors symbolizing unity and joy. Flash mobs erupted in choreographed exuberance. Photo booths dotted the scene, capturing moments of joy. ‘Paint with Pride’ had participants showcasing their artistic flair. The most talented artists won awards.

Five Individuals that are smiling and dressed in colorful apparel and accessories
2024 Pride March - India

The digital campaign #OneForPride amplified the message, generating 1.6 million impressions, over 1,200 likes and shares and more than 20,000 reel plays across social media platforms.

The Pride March was a dazzling showcase of the empowering and inclusive culture Brookfield Properties has cultivated in its workplaces and campuses. Brookfield Properties takes pride in fostering an environment where everyone is not just seen and heard but also valued.

Individuals holding pride flags with at sign that says #oneforpride
2024 Pride March - India

Pride in action

3 Cities

3 Campuses

45+ Companies

1100+ Participants