Blog

Be Merry: Holiday 2024 Roundup

December 2, 2024

Photo of santa claus at a mall with a young customer
Santa Holiday cover photo

At Brookfield Properties, the holiday season is all about creating magic and memories for our shopping center communities. From cherished Santa visits to exclusive rewards for our loyal shoppers, we’re delivering the joy of the season in every way.

Our shopping centers will come alive with the sights, sounds, and scents of the holidays, offering a festive atmosphere that makes checking off those gift lists even more special.

We’re bringing back many of the traditions our shoppers have come to expect like tree lighting ceremonies, festive décor, and, of course, pictures with Santa. We are also excited to announce the return of our popular spend get promotion which rewards shoppers with $25 via Venmo when they spend $200 or more at participating centers.

As more than just shopping destinations, Brookfield Properties malls are proud to be at the heart of their communities, playing a meaningful role in holiday traditions year after year. Here’s a glimpse of the exciting experiences we’re bringing to life this season:

Holiday Happenings

Diverse Santa

Santa's black boots with gold buckles
Diverse Santa Cares Event

With appearances at Cumberland Mall, Peachtree Mall, Saint Louis Galleria, and Mondawmin Mall, Diverse Santa is a treasured holiday tradition that provides children with an inclusive holiday experience.

Selfies with Santa

Santa Selfies
Holiday 2024 Sono Selfies Event

Shoppers at The SoNo Collection can make a magical pit stop as they finish their Christmas shopping and snap a selfie with Santa at the Candy Factory!


Pet Night

Santa with a dog
Holiday 2024 Iconic Pet Night Event

Whether they’ve been naughty or nice, shoppers can treat their furry friends to the spirit of Christmas every Monday and Tuesday evening. Pet photos with Santa are and un-fur-gettable holiday tradition.

Santa Cares

Santa Waving
Holiday 2024 Santa Cares Event

This event brings the magic of the holidays in a more relaxed setting. Children within all spectrums of special needs and their families are invited to meet Santa and take photos during a dedicated sensory-friendly session.


Elevator Express™

Santa's Elevator Express
Holiday 2024 Santa's Elevator Express Event

The viral Elevator Express is back and we are excited to announce that reservations for the experience sold out in October! This magical Natick Mall tradition takes children on an unforgettable elevator ride up to the top of our Christmas tree to see Santa’s workshop at the North Pole. Once inside, visitors can spend quality time with Santa and his hardworking elves as they prepare for Christmas Day.

Gift and Be Merry

Fashion Santa
Holiday 2024 Venmo Module

Our Holiday Venmo promotion is back for the second year. From Nov. 25 through Dec. 24, shoppers have the chance to earn a $25 Venmo reward when they shop and spend $200 or more at over 1,500 participating retailers across 16 Brookfield mall properties. We look forward to the continued success of this promotion.

Venmo promotion details: Hurry, offer valid while supplies last. Terms: Reward is $25 deposited directly to customer’s Venmo account. Upload eligible receipts and the mobile number associated with your Venmo account at www.giftandbemerry.com on or before Dec 24, 2024. Spend $200 (including tax / excluding gift card purchases) within one (1) or multiple transactions, at a participating shopping center between Nov 25, 2024, to Dec 24, 2024. See complete terms at www.giftandbemerry.com.